AREA directed by Beckett Fogg and Piotrek Panszczyk unofficially closed out Haute Couture Week on Thursday (January 28, 2021) with a collection of Swarovski crystal-detailed high fashion dresses and gowns.
Commenting on the effort on Instagram, the label wrote, “For our debut haute couture collection we wanted to highlight our passion for custom tailoring, we feel like every type of body is beautiful and unique in its on way, we wanted to highlight that by playing with a range of silhouettes created to complement the wearer, showcasing that beauty and craft can feel exclusive in it’s core but at the same time include a range of body types.
“We like to create our own visual fantasy through fashion and craft, but on the other hand it’s important that our viewer can envision them selves in our pieces.”
While described by AREA as haute couture, the label’s presentation was not an official part of Paris Couture Week, whose participants are selected by Fédération de la Haute Couture et de la Mode.
Enjoy a look at AREA’s spring 2021 collection below.