Stockholm fast fashion retailer H&M has announced plans for a collaboration with Simone Rocha, a London designer loved for her feminine silhouettes and intricate detailing. Extending her reach, Simone Rocha’s H&M capsule will include offerings for women, men and children with offerings inspired by the label’s decade-old archive.
Commenting on the upcoming effort, Rocha stated, “My approach at every stage of the design process was to remember that for some this would be an introduction to Simone Rocha, a chance to enjoy the brand for the first time, while for others this will be a chance to recall the history of a brand that they have followed for a while.
“Maybe they will be able to buy a version of a piece that they missed the first time, or a piece they always wanted but didn’t get. Through H&M, they will be able to access a new, timeless, special piece to mix in with their existing items from past runway collections. I really hope there is something for everyone, every woman, every guy, the whole family.”
The Simone Rocha x H&M collection launches globally on March 11, 2021.
Get an peak at some of the items in H&M and Simone Rocha’s collection below.