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Fashion

Levi’s Reveals ‘Beauty Of Becoming’ Campaign Directed By Oge Egbuonu

January 29, 2021. Leave a Comment

Levi’s partnered with avant-garde artist Oge Egbuonu to creative direct “Beauty of Becoming,” a campaign featuring a series of video short celebrating the process of growing into and realizing one’s gifts.

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A post shared by shaniqwa jarvis (@sheekswinsalways)

The series of videos features a eclectic roster of music and fashion creatives, actors, activists and professionals including tennis champ Naomi Osaka, Willow and Jaden Smith, actor Brandon Flynn, Tremaine Emory, actress Leyna Bloom, human rights attorney Haben Girma, professor Melina Abdullah, organizer Dolores Huerta, designer Melody Ehsani, climate activist Xiye Bastida, activist Carlos Montes, Parkwood Entertainment executive Angela Beyince, actress Leyna Bloom and and stylist Karla Welch.

The score for the campaign was composed by music duo Phantogram, made up of Sarah Barthel and Josh Carter. Still for the campaign were photographed by Shaniqwa Jarvis.

Commenting on the effort, Oge stated, “I took inspiration for this collaboration from the many people I’ve spoken to over the last few months who were searching for ways to become more of themselves during this transformative moment in history.

“I realized no one is born a hero. Nor are they born a great artist, activist, or civil rights pioneer. Everyone, no matter their background, must evolve
through a process of becoming. Of realizing through time and experience the full potential of who they are and what they can achieve. And it’s this narrative that serves as the common thread throughout.”

The shorts will celebrate Black History Month, Women’s History Month, and will also highlight various activist movements including perspectives from the LGBTQI+ community.

The first short featuring Osaka will debut on February 3, 2021 with the final film featuring Egbuonu herself on June 23rd.

Check out a preview of the campaign below.

Campaign Fashion Black History Month Levi's Melody Ehsani Naomi Osaka Shaniqwa Jarvis Tremaine Emory Women's History Month

You're looking at Margeret Zhang, the newly appoin You're looking at Margeret Zhang, the newly appointment Vogue China editor-in-chief. At 27, she's Vogue's youngest edtior. Born in Australian, Zhang began her career in fashion in 2009 with a blog titled Shine By Three. While blogging, Zhang was also attending school and posseses a Bachelor of Commerce and a Bachelor of Laws from the University of Sydney. 

While Zhang looks dope and it's wonderful to see her appointment, according to recent reporting on Conde Nast pub Bon Appetit by Reply All podcast (which, ironically, is currently going through it's own diversity meltdown), chief Anna Wintour first put the word out to staff to hire more editors of color in 2018, yes, 2018, a mere three years ago!
INSANE STORY AHEAD: Lady Gaga's dog walker was sho INSANE STORY AHEAD: Lady Gaga's dog walker was shot in Los Angeles by individual who then stole two of three of her French Bulldogs! The crime took place at 10 PM on Wednesday night in Hollywood. 

According to a recent TMZ update, crime scene video has emerged showing a white car rolling up on the dog walker. Two men emerge from the vehicle and one, who is brandishing a gun, tells the dog walker, "Give it up."

The dog walker put up a fight (!!) before the gun goes off, striking him in the chest. The two thiefs each grab one dog and flee the scene. In the video, the black dog shown here, whose name is Asia, manages to escape and is shown running back to the fallen dog walker. 

Gaga, who is currently in Rome working on a project, is currently offering at $500,00 award for the safe return of Koji and Gustav (on the slide). The dog walker was hospitalized but thankfully will recover.
First look at KAWS at Brooklyn Museum, Brian Donne First look at KAWS at Brooklyn Museum, Brian Donnelly’s  first solo museum show in New York. 

An emotional collection of work expressing deep sadness as well as surreal  joyfulness, the exhibit couldn't feel more apt for the moment. 

While the exhibit is sold out for the near term, it will be open for a longer than usual six months so you have time.
This isn't even an ad but real talk Coach really d This isn't even an ad but real talk Coach really did its thing for fall 2021.

The campaign stars Jennifer Lopez, Megan thee Stallion and Michael B. Jordan.

Campaign images ft Tavi Gevinson, Kaia Gerber, Paloma Elsesser, Kim and Coco Gordon and many more.
Fausto Puglisi's debut collection for Roberto Cava Fausto Puglisi's debut collection for Roberto Cavalli, fall 2021. Lots and lots of animal print!!
😭😭 In sneakers no less tho bonus points for 😭😭 In sneakers no less tho bonus points for the drink save!! 😭

Meanwhile, her phone was determined to keep it moving. 📲
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