SKIMS as lead by Kim Kardashian has tapped multi-disciplinary creative Kesh to cast, photograph and creative direct the campaign for the brand’s upcoming Jelly collection.
The eight-piece capsule makes use of a semi-sheer, stretchy fabric offering light support. According to press describing the textile, “Jelly goes on smoothly and is made from the slinkiest sheer fabric for the ultimate second skin feel.”
In a shift from the Earth-toned palettes that have become a SKIMS signature, the Jelly collection includes a bright coral as one of four color options.
Models for the head-turning campaign include Dana Dentata, Dosha Deng, Ionna Gika, Adriana Sahar, Nidhi Sunil and Chi Vo.
Priced from $18 for a thong up to $68 for a long-sleeve bodysuit, SKIMS Jelly collection will launch at 12 PM EST on January 22, 2022.
