Amsterdam-based Daily Paper has teamed up again with photographer Chak Hani on a series of portraits highlighting the brand’s spring 2021 collection. Following up on last year’s campaign, Hani centered the effort for spring on the concepts of community and togetherness within a diverse family setting.
According to press, “Celebrating family, the editorial builds on Daily Paper’s four brand pillars: inclusion, unity, creativity and heritage. Uplifting each individual culture rather than excluding any, Chak Hani uses the traditional family portrait as a vehicle to convey his message.”
Notably, Michelle Obama was spotting wearing Daily Paper’s Kenna denim shirt while paying a visit to Girl Talk.
Daily Paper’s spring 2021 collection is now available on dailypaper.com.
Check out additional campaign images below.
