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Streetwear March 25, 2021
By Snobette
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Streetwear

Daily Paper Celebrates Family For Spring 2021 Campaign

March 25, 2021. Leave a Comment

Amsterdam-based Daily Paper has teamed up again with photographer Chak Hani on a series of portraits highlighting the brand’s spring 2021 collection. Following up on last year’s campaign, Hani centered the effort for spring on the concepts of community and togetherness within a diverse family setting. 

According to press, “Celebrating family, the editorial builds on Daily Paper’s four brand pillars: inclusion, unity, creativity and heritage. Uplifting each individual culture rather than excluding any, Chak Hani uses the traditional family portrait as a vehicle to convey his message.”

Notably, Michelle Obama was spotting wearing Daily Paper’s Kenna denim shirt while paying a visit to Girl Talk.

Daily Paper’s spring 2021 collection is now available on dailypaper.com.

Check out additional campaign images below.

Courtesy of Daily Paper
Courtesy of Daily Paper
Courtesy of Daily Paper
Courtesy of Daily Paper
Courtesy of Daily Paper
Courtesy of Daily Paper
Courtesy of Daily Paper
Courtesy of Daily Paper
Courtesy of Daily Paper

Campaign Streetwear Daily Paper Michelle Obama

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