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News

Nike Sues MSCHF Over Air Max 97 ‘Satan Shoes’ Made With Lil Nas X

mschf-lil-nas-x-air-max-97-sneaker

March 29, 2021. Leave a Comment

While custom versions of Nike shoes have long been commonplace, the brand has taken an aggressive approach in response to a capsule of black and red Air Max 97 “Satan Shoes” sneakers customized by Brooklyn-based MSCHF in a collaboration with Lil Nas X.

Each of the 666 black and red shoes’ air bags contains a drop of blood donated by several MSCHF company employees. Underscoring the connection with Satan, the shoes’ laces are adorned with a bronze, pentagram-shaped charm, while Luke 10:18, a bible verse referencing Satan’s fall from grace, is printed on the outsole.

Swiftly responding to uproar over the shoes that was fueled by the demonic imagery featured in Nas X’s “MONTERO (Call Me By Your Name)” visual (above), Nike issued a statement making clear it had no official association with the shoes.

On Sunday (March 28, 2021), the brand put out a press release reading: “We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes, and we do not endorse them.”

pic.twitter.com/g6rUNsipGM

— SAINT (@saint) March 29, 2021

The Beaverton-based brand followed up today (March 29, 2021) by filing a suit U.S. District Court (above) where it alleged that MSCHF’s “unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike.”

MSCHF is known for its inventive monthly drops, one of which included a $76,000 Hermès Birkin Birkinstock sandal. In October 2019, MSCHF launched an equal but opposite Nike Air Max 97 “Walk on Water” sneaker whose air bags filled with holy water. Notably, there was very little uproar over the “Walk on Waer” shoe and not suits were filed.

On MSCHF’s website, the shoe is described as sold out except for one remaining pair, which will be drawn by lottery. Those who wish to enter, must publish a tweet linked on the Satan Shoes site.

MSCHF listed the shoes on EBay, but the listings were pulled because they don’t abide by the company’s counterfeit policy. According to the Ebay: “We don’t allow counterfeit items, replicas or unauthorized copies.”

Check out additional images of MSCHF and Lil Nas X’s Air Max 97 sneaker below.

Courtesy of MSCHF
Courtesy of MSCHF
Courtesy of MSCHF
Courtesy of MSCHF

Music News Nike Air Max 97 Hermes MSCHF

More Calvin Klein x Heron Preston preview looks vi More Calvin Klein x Heron Preston preview looks via Kristen Noel Crawley and Bloody Osiris. The Essentials capsule features denim, tops, undies and socks with nary a pair of skinny jeans in sight! Lots of references to Preston's signature color, which is orange. 

One interesting detail, the items are packaged in paper bags rather than problematic plastic. 

No sizing or pricing yet, but this capsule will launch on April 23rd on Calvin Klein's e-commerce site.
Nike and Kobe Bryant's estate have chosen not to g Nike and Kobe Bryant's estate have chosen not to go forward with their contract. Nike has issued a statement reading as follows: "Kobe Bryant was an important part of Nike’s deep connection to consumers. He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family."

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Known for challenging the status-quo in menswear w Known for challenging the status-quo in menswear with her dope upcycled designs, London-based designer Priya Alhuwalia hs teamed up with Danish brand Ganni on a 19-piece womenswear collection.The collab came about when Alhuwalia met Ganni’s Ditte Reffstrup through mutual friends.

Commenting on the effort in an exchange with i-D, Refstrupp said, ”Priya and her team are so dedicated and have achieved so much in such a short space of time. It’s so amazing, but what I admire the most is her authenticity and genuine approach.

"I am really excited about Ahluwalia's first official venture into womenswear and I am so honured it is with Ganni. She is going to achieve great things.”

Made using dead-stock fabrics, the collection drops on April 23rd on ganni.com.
How time progresses on Sundays: fast, then even fa How time progresses on Sundays: fast, then even faster! ⚡⚡⚡
Three cheers for ALONE!-flavored coffee, esp on a Three cheers for ALONE!-flavored coffee, esp on a Sunday. 😭😭😭
Take a look inside Pharrell and Dave Grutman’s l Take a look inside Pharrell and Dave Grutman’s latest venture, the Goodtime Hotel in Miami’s South Beach, home to the equally whimsical Strawberry Moon restaurant.

On the next slide get a tour of the Ken  Fulk-designed interiors via Architectural Digest.Fulk also designed the duos Miami Design District, Swan restaurant.

On the last slide a peek at  the celeb-filled opening party this past Thursday (April 15th) where Pharrell flexed in Chanel 😎.
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