Global sports brand Puma is celebrating women with a new campaign titled “She Moves Us” featuring its 2021 line up of ambassadors as led by music creative Dua Lipa and models Cara Delevingne and Winnie Harlow.
The effort also includes WNBA star Skylar Diggins-Smith, as well as stylist June Ambrose, actress Lauren London, designer Nicole McLaughlin and fitness expert and LGBTQ rights activist Bethany C. Meyers, among others.
According to press announcing the effort, “She Moves Us will tell the story of how Puma’s female ambassadors were inspired to become who they are today, the women who helped them, how they overcame challenges in their personal lives and careers and how they made it to the top in their respective fields.”
Commenting on the focus on women, rising pop star Lipa, whose single “Electricity” is featured in campaign video, commented, Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men. Women are already nailing it across the board and celebrating their achievements is exciting and empowering.
As part of the effort, Puma is partnered with Women Win, a global women’s fund which uses sport to advance gender equality from the bottom up.
Check out campaign video and images below.