Commenting on the announcement, Rogers stated, “Growing up as an artistic kid in the Deep South, I’ve always aspired to create designs that help the wearer feel their most self-expressive. This partnership is a dream come true. I’ve always admired the Target designer collaborations in the past, and I’m excited to be a part of that legacy. I’ve had a blast working with the Target team and I hope this collection of quality, declarative dresses helps Target guests across the country feel their most authentic.”
All three designers offer up dresses that are a celebration of color and floral prints, which feel right on time given a return to to more normal gatherings and activities in a post-COVID-19 world.
Sized from from XXS-4X and price from $40-$60, Target hasn’t provided a specific launch date other than spring 2021.