Makeup brand Urban Decay has linked with Prince Rogers Nelson‘s estate for a purple-themed makeup capsule. Taking inspiration from Prince’s song titles, the collection features two different, 10-shade eye shadow palettes titled Let’s Go Crazy and U Got the Look.
There are also two eye pencils offered in either black or white, liquid highlighter, powder and a vegan bristle makeup brush, all of which make use of black packaging detail with Prince’s Love Symbol. For super Prince fans, the entire collection is packaged in a collection called Prince Vault.
Commenting on the collection in an exchange with Hollywood Reporter, Damaris Lewis, who was a backup dancer for Prince in 2012 and 2013, stated, “I saw people who actually took their time with this collection, which is something that in the aftermath of him transitioning on is something that I truly appreciate. I know that the people who know him, the people who don’t know him, the people who love him, that’s also something that they want. They want to know that the people who are in charge of keeping his legacy alive are doing it with a gracious mind and heart. So that’s really how I felt when I saw the palette. He’d be really happy.”
While Lewis concluded Prince would be “really happy” about the collaboration, none of the people he was close with nor his former wives, Mayte García and Manuela Testolin, have commented on the endeavor. While he was alive, Prince was notoriously protective of his intellectual property and working hard to keep his music from being illegally streamed on platforms like YouTube. In one when case when gave the okay for a perfume called Prince 3121, he was ultimately sued for not promoting the scent and refusing to allow his likeness to be used on the packaging.
And yet, while Prince fans in general have been unhappy with how his estate has been managed, the Urban Decay makeup palette launched on May 27th, and the Prince Vault collection package priced at $250 quickly sold out, so clearly not everyone who is enamored with The Purple One feels the same way.
Prince died of an accidental fentanyl overdose in April 2016 at the age of 57. His estate signed a licensing deal with Bravado, the brand management division of Universal Music Group, in 2017.