Nike has tapped native New York and stylist Mellany Sanchez to direct the 2021 campaign for its annual shoe launch celebrating the brand’s connection with New York’s Puerto Rican community. The launch comes in advance of the return of New York’s annual Puerto Rican Day Parade, which is traditionally held the second Sunday in June, but was suspended last year because of the pandemic.
This year the effort is centered on Nike’s much-loved Air Max 97 OG Silver Bullet sneaker (style code: DH2319-001), which is detailed with the Puerto Rican flat on the tongue and the Air-Sole bubble. As well, colors from the country’s red, white and blue flag accent areas like the sock liner and the embroidery on the midfoot. Meanwhile, the phrase “Aquí Me Quedo,” translated to “I’ll Stay Here,” is printed on the insole, a message reflecting the community’s historically strong connection to the City.
As photographed by Pegah Farah, individuals and creatives tapped for the campaign include Cassidy Priestley, DJ/activist Bembona, community activist Leslie Ortiz, boxer Amanda Serrano. The effort also includes an exchange (video above) with Nina Sky‘s Nicole and Natalie Albino along with Scarr’s Pizza proprietors Scarr Pimentel and Audie Villot.
Priced at $175, Nike’s Air Max 97 Puerto Rico along with a commemorative t-shirt will launch on SNKRS on June 5, 2021 and at select retailers. The shoe is also available on stockx.com starting at around $250.
Check out campaign images below.