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Streetwear July 22, 2021
By Snobette
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Streetwear

HBO’s ‘The Hype’ Tackles Streetwear With Design Competition Ft. Bephie Birkett, Marni Senofonte And Offset

hbo-the-hype-streetwear-series

July 22, 2021. Leave a Comment

HBO turns its lens on streetwear with new series “The Hype,” a design competition series which will kick off with 10 designers. Hosted by Speedy Morman, the contestants will be evaluated by a permanent panel featuring Bephie’s Beauty Supply founder Bephie Birkett, Emmy Award-nominated costume designer and stylist Marni Senofonte and Migos rapper Offset. Guest judges include Harlem-born design icon Dapper Dan, The Hundreds founder Bobby Hundreds, plus rappers A$AP Ferg, Wiz Khalifa, Cardi B and more.

HBO describes the series as “a competition series set in the colliding worlds of streetwear, business and culture where fashion visionaries must elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style.”

The last designer standing will win a grand prize of $150,00 along with a feature on StockX.

The show premieres on August 12th.

Designer Streetwear A$AP Ferg Bephies Beauty Supply Bobby Hundreds Cardi B Dapper Dan Emmy Award HBO Marni Senofonte Migos Offset StockX The Hundreds Wiz Khalifa

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Retailer Atmos, owned by Foot Locker will be ceasi Retailer Atmos, owned by Foot Locker will be ceasing operations in North America. The website and retail locations will be shutting down to further focus on Japan in Asia.

In press about the announcement Atmos SVP and GM Patrick Walsh says,"The Atmos brand has a unique and authentic identity, character and spirit. Given the strength of Atmos in Japan and Asia, we are focused on further investing in this market. Though in line with this focus and our plans for simplification, we have made the strategic decision to close our three Atmos stores in North America and our Atmos U.S. website. We are confident that this is the right move for Atmos and will help us continue to work in service of bringing sneaker and street culture to our customers in Asia.”

The Atmos women's store in Philadelphia opened in October 2022!!
Today, Kering announced the appointment of Dublin, Today, Kering announced the appointment of Dublin, Ireland-born designer Sean McGirr as the new creative director of Alexander McQueen after the departure of Sarah Burton.

A graduate of London’s prestigious Central Saint Martins fashion school, he embarked on his career as an assistant at Burberry and Vogue Hommes Japan before becoming part of the creative team at Uniqlo. Prior to his tenure at JW Anderson, McGirr served as the womenswear designer at the renowned Belgian fashion brand, Dries Van Noten.

With the appointment of McGuirr Kering no longer has any woman creative director for its fashion brands. The visual on the slide.
An in hand look at #Puma and #Fenty's aged silver An in hand look at #Puma and #Fenty's aged silver Avanti sneaker, spotted at Kith's Williamsburg store. The shoe sold out when it launched last week on puma.com, but is now available at multiple retailers.
#Mugler creative director, #CaseyCadwallader broug #Mugler creative director, #CaseyCadwallader brought the glam and the drama to his spring'24 runway show during Paris Fashion Week.

Casting was fabulous as usual, with some of our faves Amber Valetta, Helena Christiansen as well as Mowalola, Omahyra Mota, Anok Yai, Fan Bingbing, Paris Hilton, Angela Bassett and Paloma Elsesser to name a few.
A new #Gucci luggage campaign under Sabato de Sarn A new #Gucci luggage campaign under Sabato de Sarno's creative direction starring Kendall Jenner and Bad Bunny, was unveiled this weekend.

To give context to the campaign, a portion of the press release reads,"Shot in an airport, the meeting place where journeys begin, the campaign explores the intimacy of traveling together through the creative lens of Anthony Seklaoui. Stills capture the fleeting spirit of Kendall Jenner and Bad Bunny's airport stroll, redefining the Jet Set glamour of the 1990s."

Does this campaign count as a relationship hard launch? 

See our stories for a reference by the dope @meliciousnyc that was on point!
Sarah Burton presented her last collection as Alex Sarah Burton presented her last collection as Alexander McQueen's creative director during Paris Fashion Week this Saturday. Naomi campbell closed the show in a stunning silver dress!

Burton's tenure as creative director for Alexander McQueen has  been remarkable, spanning an impressive 26 years. Her ability to maintain the brand's distinctive blend of beauty and edge is noteworthy.

Burton became creative director in  2010 after the tragic loss of Lee Alexander McQueen. As the only female creative director in Kering's fashion portfolio, her contributions have been significant, and her departure, in our opinion leaves a big gap in a house with a very deep and unique brand dna. 

Any thoughts on who will be the next McQueen creative director?
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