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News July 23, 2021
By Snobette
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Nike Files Suit Against Sneaker Customizer Drip Creationz For Trademark Infringement

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July 23, 2021. Leave a Comment

Beaverton-base Nike continues its 2020 string of lawsuits aimed at companies whose business model is built on mass producing customized Nike shoes or shoes that except for changes to logos are copies of their silhouettes. Following a series of suits against Warren Lotus and MSCHF and winning trademark protection for its Air Jordan 1 silhouette, Nike filed a complaint against sneaker customizer Drip Creationz in federal court on Monday (July 19, 2021).

According to The Fashion Law, Nike’s suit alleges the brand has infringed on its trademark and is so doing has diluted the brand. Nike also the company of using counterfeit Air Force 1 sneakers, not that many of the shoes feature “crooked proportions, messy stitching, cheap details, and [are] taller than the real Air Force 1 shoes.”

Specializing in customized Air Force 1s, Drip Creationz site offers the classic white sneakers in 11 different design categories. Offered in full size runs, the shoes are often detailed with artists with no association with the brand or Nike. Musicians airbrushed on the artist series of sneakers included Ariana Grande, Olivia Rodrigo and Post Malone among others.

Addressing ongoing concerns that Nike may take on the community of individuals and small businesses known for customizing the brand’s shoes, the court document noted, “[Nike] has no desire to limit the individual expression of creatives and artisans, many of whom are some of Nike’s biggest fans.” The complaint added that Nike “cannot allow ‘customizers’ like Drip Creationz to build a business on the backs of its most iconic trademarks, undermining the value of those marks and the message they convey to consumers.”

News Nike Sneakers Air Force 1 Air Jordan 1 Ariana Grande MSCHF Olivia Rodrigo Warren Lotas

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
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