Adidas and Ivy Park follow up on a campaign featuring actor and horseman Glynn Turman with the official reveal of a denim-themed collection of apparel, footwear and accessories. Beyoncé makes her return for the collection’s campaign, appearing astride a real and carousel horse.
Titled “Rodeo,” the collection is inspired by “the inimitable style and undeniable influence of Black cowboys and cowgirls” and celebrates “the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American rodeo.”
Highlights from the apparel collection include a denim body suit and wide leg snap pant, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag.
The collection features 58 adult apparel styles, five footwear silhouettes, and 13 different accessories. Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details.
Adidas and Ivy Park haven’t provided official timing for the “Rodeo” collection, but there is a tentative launch date of August 18-19, 2021.
Check out campaign images below.