Adidas and Ivy Park‘s next “Rodeo” collection will include the launch of children’s offerings, news that was announced in a campaign featuring Beyoncé‘s three children, nine-year-old Blue Ivy Carter and twins Rumi and Sir, who are four.
While Blue Ivy appeared in Ivy Park ‘s “Icy Park” campaign, the twins are making their brand debut. While the “Rodeo” collection includes denim pieces, the kid’s offerings previewed in the visual are limited to tracksuits, sweatshirts, sweatpants and leggings.
In one especially adorable moment, Beyoncé and Blue Ivy (who reaches her mother’s shoulder!) are wearing a matching purple cow print pair of leggings.
Adidas and Ivy Park’s “Rodeo” collection launches on August 18-19, 2021.
Check out the visual and screen capture of Beyoncé and her children below.