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Sneakers August 16, 2021
By Snobette
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Sneakers

Pharrell Goes Sneaker Shopping And Delves Into His Storied Sneaker History

pharrell-sneaker-shopping

August 16, 2021. 1 Comment

Music and fashion creative Pharrell Williams closed out season 13 of Joe La Puma‘s Complex’s “Sneaker Shopping” series, an event staged in Miami’s Webster boutique. When asked about his high school sneaker choices, Williams said while he wanted Jordan sneakers, he primarily wore Vans because that was all his family could afford. Here and there he also mixed in some Vision Streetwear and Airwalk sneakers.

Wearing a Humanrace hoodie and Cactus Plant Flea Market socks, Pharrell discussed at length his first visit to Nigo’s A Bathing Ape showroom circa 2000-2001 in Tokyo, an experience he said changed his approach to fashion. “I’m looking at this guy thinking, you absolutely lived out all your dreams and turned them into businesses,” he explained. The meeting would lead Williams shortly thereafter to launch Billionaire Boys Club, whose logo Nigo designed.

Addressing Snoop Dogg‘s “Drop It Like Its Hot” visual in which Williams’ Reebok Ice Cream shoes were blurred out, he explained the Viacom-owned BET obscured the shoe because of a policy covering all prominently branded products in visuals. Pharrell said the move by Viacom worked in his favor because it spurred people to seek out the shoe.

The 48-year-old entrepreneur went on to discuss sneaker collab highlights, including his Nike Dunk released in 2004, a BAPE Roadsta in 2006, and an Adidas NMD sneaker with Chanel and Karl Lagerfeld. Limited to just 500 pairs, the shoe was released exclusively at the now shuttered Colette in Paris. Prominently embroidered with Pharrell and Channel on the top of each sneaker, Williams explained it was the first time his name appeared on a shoe, an idea Lagerfeld suggested.

He finished out by chatting about the upcoming launch of the Adidas Humanrace Sichona, which he wore a green (friends and family) pair of during the interview. Pharrell also revealed he worked with Adidas on its updated NMD S1, launching in 2022.

Check out the exchange below.

Sneakers Adidas Collaboration Entertainment Nike BET Billionaire Boys Club Chanel Colette Dunk Humanrace Karl Lagerfeld NMD Pharrell Williams Reebok Snoop Dogg Vision Street Wear

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

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#vans
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