Rihanna’s Savage X Fenty celebrates female bikers with a summer campaign starring members of New Orleans’ Caramel Curves bike club. Established in 2005 by Nakosha “Coco” Smith and Shanika “Tru” Beatty, the club’s members are entirely black women. Photographed by New York-based photographer Shaniqwa Jarvis, the women were shot in four different lingerie collections, part of the label’s August drop.
Press describing the campaign reads, “Bringing so much flavor to our August drop is New Orleans’ very own, the Caramel Curves, a crew of badass ladies on bikes. Join Tru, Coco, Hoodpriss, Karma, Choosy and First Lady Foxy as they ride out in our latest collections, Zig Zag Zen, A Peek Behind the Lace, Scallop Logo and Sharp Satin.”
All of the items featured in the campaign are now available on savagex.com.
Enjoy Savage X Fenty’s visual featuring the Carmel Curves below.