A staple of Americana iconography, Campbell’s Soup’s fame red and white cans are receiving a digital update with an NFT twist. In collaboration with Queens-born artist and illustator Sophia Chang, the 150-year-old American processed food giant is dropping its first-ever non-fungible token (NFT). The collection of 101 limited-edition NFTs created by Chang adds a new twist to the recognizable can set against a backdrop featuring her signature playful illustrations.
Titled “AmeriCANa – SOPHIA CHANG X CAMPBELL,” Chang’s NFT will preserve the famed red and white colorway with a new label featuring a modernized logo scripture, which was based on founder Joseph Campbell’s original signature. Additional elements include the Campbell’s “c” in the fleur de lis and slanted “o” in soup that pays tribute to the letters from the first red and white label in 1898.
Commenting on the effort, Chang sated,” The [Campbell Soup can] design is as much a staple of the grocery aisle as it is American culture. As a visual storyteller, I always am looking for new ways to express creativity. I wanted to hero the beloved label with key words that connect to the brand for me, while including a photo-real element of the fresh label to celebrate the new design.”
Campbell’s Soup famously made its first entry into the art world courtesy of Andy Warhol, who reproduced the famed red and white can in an iconic 1961 piece titled “32 Soup Cans,” featuring each of the thirty-two varieties of soups available at the time. In June 2021, Campbell Canada and The Andy Warhol Foundation released four colorful cans commemorating the 60th anniversary of the famed work of art.
All proceeds from the sale of Campbell and Sophia Chang’s NFT collection will benefit Feeding America, a long-time partner with Campbell in fighting world hunger.
Campbell Soup and Change’s NFTs will launch on July 27, 2021 at 5:30 PM EST on NTWRK. Additionally, one exclusive and animated NFT art piece will auction on OpenSea at 5:30 OM EST on July 27th through August 6th at 9:00 PM EST.
