Philadelphia-based Urban Outfitters is entering into the ever-expanding resales space with news it’s launching Nuuly Thrift, a resale platform that will allow consumers to buy and sell women’s, men’s and children’s apparel. The platform will be positioned as the sister platform to the Nuuly Rent, the chain’s subscription rental service launched in 2019.
Addressing young shopper’s wish to be less wasteful, press describes the Nuuly Thrift as enabling customers to “wear, buy and sell in ways that are gentler on the planet and their wallets.”
“Our goal at Nuuly is to build a creative marketplace community, built around a best-in-class technology platform,” stated David Hayne, chief technology officer of URBN. “Where customers can be fashion-conscious, eco-conscious, and financially-conscious, all in one place.”
Pointing out that Urban Outfitters isn’t new to reselling second-hand clothing, company CEO Richard A. Hayne stated, “URBN has been in the vintage renewal business since our founding in 1970. With the launch of Nuuly Thrift, we’re excited for URBN to capitalize on shifting customer behavior and gain market share in the rapidly expanding online resale market.”
Sellers of the new resale platform will have the option of transferring earnings to their bank account or exchange them for Nuuly Cash, which can be redeemed for 10 percent more on the Nuuly Thrift platform as well as all the company’s online and physical store banners: Urban Outfitters, Anthropologie, Free People, BHLDN and Terrain.
Nuuly Thrift will launch in the fall through the iOS app store.
