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Virtual September 27, 2021
By Snobette
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Virtual

ASOS Partners With Gaming Platform Fnatic On Three-Year Partnership

asos-fnatic-partnership
Courtesy of ASOS

September 27, 2021. Leave a Comment

Reflecting a growing embrace of the virtual by the fashion industry, online fashion retailer ASOS and gaming platform Fnatic today announced a three-year marketing partnership. The partnership will include ASOS logo placement on Fnatic jerseys as well as online activations. The partnership will also allow the brands to team up on branded in-game experiences and digital products.

Commenting on the effort in press, Fnatic CEO Sam Mathews said, “There are no other subcultures in the world that have influenced us more than gaming and fashion. Self-expression, both online and offline, has become a major point of convergence between both audiences.

“Through this partnership with ASOS, we will empower all gamers to find their unique voice and style, inside and outside of the game. We couldn’t be more excited to be driving this change forward together with ASOS.”

The partnership will kick off with Fnatic’s upcoming League of Legends world championship jerseys, which are cited as garnering a viewership of over 100 million.

Campaign Retail Virtual ASOS Fnatic

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The GOAT Serena Williams says farewell to her care The GOAT Serena Williams says farewell to her career as a professional tennis player in the September issue of American Vogue.

In the cover story, which is a must read, Williams shares some thoughts on her evolution away from tennis and says,"Believe me, I never wanted to have to choose between tennis and a family. I don’t think it’s fair. If I were a guy, I wouldn’t be writing this because I’d be out there playing and winning while my wife was doing the physical labor of expanding our family. Maybe I’d be more of a Tom Brady if I had that opportunity. Don’t get me wrong: I love being a woman, and I loved every second of being pregnant with Olympia. I was one of those annoying women who adored being pregnant and was working until the day I had to report to the hospital—although things got super complicated on the other side. And I almost did do the impossible: A lot of people don’t realize that I was two months pregnant when I won the Australian Open in 2017."

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