While many eye creams offer the promise of tightening the skin and diminishing eye puffiness, one cream has proven that and more through the help of one Tiktok user. Trinidad Sandoval, the 54-year-old TikToker, also known as @trinidad1967, shared an unfiltered video of herself with no makeup and walked her viewers through the process of applying Peter Thomas Roth‘ $42 Instant FIRMx Eye Temporary Eye Tightener to her under-eye area.
During the three-minute video, Sandoval explained that her puffy eyes are the result of weight loss surgery. “I am very self-conscious of them,” she shared as she placed the product under her left eye. As Sandoval waited for the eye cream to completely dry, the puffiness all but disappeared, in sharp contrast to her right eye.
In an interview with Glossy, Sandoval shared that she created her account to watch her nephew’s videos. “I got the courage to do my first video four or five days before this happened.” Since sharing the video on August 26, the video has accumulated over 23.8 million views, over four million likes, and almost 113 thousand comments.”
Shortly after the brand began to viral, Sandoval said brand reps reached out and offered to send her free product.
The viral video has not only increased Trinidad’s followers count to over 131,000, but the sales of Peter Thomas Roth’s FIRMX have also skyrocketed. The magic eye cream is currently sold out on Ulta Beauty, Amazon, and Sephora‘s website. The items is still available on Peter Thomas Roth’s online store but is currently backordered.
Commenting on the intense demand, New York-based brand founder and CEO Peter Thomas Roth stated, This is a 10-year-old product. For the last 10 years, I have done so many before-and-afters, and hers is the one that went crazy.” He noted that the volume of FirmX sold in less than a week following the video is the amount that normally sells in six months. The rush for the product was strong enough that the brand was caught short on shipping boxes, ink and insert cards.
While the product receives good reviews for delivering on its promise to temporarily remove under-eye bags, some users have complained it leaves a white residue that can be tricky to conceal.
Peter Thomas Roth doesn’t have a TikTok account and just recently began making use of Instagram Reels. Commenting on Sandoval’s ability to deliver a message, multiple people on social media noted brands would be wise to do more marketing through individuals like Sandoval who actually benefit from the product rather than professional models who look good in photographs but don’t actually need help looking younger.
Check out Sandoval’s visual below.
@trinidad1967 ♬ original sound – user3761092853451