Music creative and CEO Beyoncé Knowles Carter has announced plans for a activewear capsule, joining her Ivy Park partnership with Adidas label with Peloton, a fitness company for which she’s an ambassador. Working off of a black, olive and fluorescent green color story, the 29-piece capsule includes apparel, accessories and an Adidas and Ivy Park IVP Ultraboost sneaker.
Beyoncé announced the Peloton Park capsule on Instagram on Friday (October 22, 2021) with a video featuring popular Peloton instructors Ally Love, Cody Rigsby and Becs Gentry, all of whom were shot working out in the collection.
Alongside the collection, Peloton will release the second installment of Beyoncé’s artist series classes, which will feature three days of live and on-demand classes featuring her music as taught by 16 different instructors.
Offered in sizes XXS-3XL and priced from $45-$200, the collection will launch on November 10, 2021 on adidas.com.
Check out the campaigns for the Ivy Park and Peloton capsule as well as the Peloton artist series below.
