Heritage sports apparel brand Champion has linked with Kristen Noel Crawley’s KNC Beauty on a capsule of cute and cozy reverse weave classic streetwear silhouettes. Designed as a celebration of Noel Crawley’s first-time role as co-host of ComplexCon and themed on self empowerment and diversity, the capsule comprises of sweatshirts, t-shirts, shorts, sweatpants and leggings. Items are co-branded with Champion and KNC Beauty’s logos as well as embroidered flowers and uplifting phrases like “Be your Own Champion.”
Commenting on the effort, Crawley stated, “I’m thrilled to partner with Champion for this inclusive capsule collection. I want women everywhere to feel empowered when they use KNC Beauty so it was a natural fit to work with Champion as the brand’s goal is to inspire its community to be their own champions. I’m happy for everyone to see our take on athleticwear with inspiring women top of mind.”
Priced from $35-$70 and offered in inclusive sizing, Champion and KNC Beauty’s capsule will first launch on November 6, 2021 at ComplexCon, followed by a November 17th launch on Champion’s website along with Champ Sports, Foot Locker, Nordstrom, PacSun, Tilly’s and RSVP Gallery, which Noel Crawley co-owns.