The brainchild of Faraz Zaidi, New York-based Profound (originally founded in 2008 as Profound Aesthetic) has evolved as a high-end unisex streetwear brand that plays with the balance of high and low. Blending nostalgia and pop culture with a chic and effortless ease, the label’s garments have been worn by the likes of Rihanna, Gigi Hadid, rapper Future and various NBA athletes.
Press on the label’s fall 2021 drop reads: “Conceptually speaking to the fleeting nature of time and the complexity of feeling during the last few turbulent seasons. All of that which drifts away sooner than we can define it. Stylistically, the collection is rooted in vintage sweater knits, aged workwear silhouettes, nostalgic cultural patterns, patchwork denim and poignant conceptual graphic art.”
The Profound fall 2021 collection is now on profoundco.com.