Gap-owned Athleta has announced a partnership with 15-time Grammy award winner Alicia Keys on a wellness initiative to promote women’s health through product collaborations, grants and content. Alicia Keys will be an advisor for Athleta’s She Fund grant program.
Commenting on the effort, Keys stated in a press release, “I was drawn to Athleta because we both want to encourage women to discover, accept and own their power. We’re all about the uniqueness of women, body positivity and creating a lifestyle that showcases our immeasurable power within. It’s time to thrive not just to survive and my hope is that these offerings are another outlet for you to amplify your personal power, your possibility, and feel comfortable in your own skin.”
Comprised of a ranged of apparel sized XXS-3X, Athleta and Keys’ collection will launch on International Women’s Day on March 8, 2022 at Athleta stores and athleta.com.