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Campaign January 13, 2022
By Snobette
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Campaign

Lululemon Announces Canadian Tennis Star Leylah Fernandez As Brand Ambassador

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Leyla Fernandez on the court in Lululemon | Photo: Courtesy

January 13, 2022. Leave a Comment

Vancouver-based Lululemon has strengthened its commitment to the tennis space with the appointment of Canadian Olympic tennis team player and U.S. Open finalist Leylah Fernandez as brand ambassador. Fernandez will be be wearing Lululemon on and off the court, starting with the upcoming Australian Open, on January 17, 2021. She will continue to wear Asics footwear but will make the switch to Lululemon when the brand makes its first foray into the category in 2022.

Leylah Fernandez was raised in Montreal by her mother, Irene Fernandez, who is Filipino Canadian, and her former pro soccer player father, Jorge Fernandez, who was born in Ecuador. Her father coaches Leyla Fernandez and her younger sister, Bianca Fernandez.

Not a stranger to the spotlight, Leylah Fernandez was invited to the Met Gala in 2021 and wore a custom Carolina Herrera gown. Commenting on the appointment in an exchange with The Kit, Leylah Fernandez said, ”This is a dream come true. It is a big opportunity for me, because not only am I am a tennis player, but I also would love to get into the business world. I’m taking business courses in university to learn, because my parents want me to be independent.”

While Lylah Fernandez is Lululemon’s first tennis ambassador, she joins a roster that includes NBA player Jordan Clarkson, runners Colleen Quigley and Mirna Valerio, and YouTube fitness instructor Joe Wicks. Further burnishing its association with athletes, the brand was recently named official Olympic outfitter, starting with Team Canada’s ceremonial uniforms for the 2022 Olympics in Beijing next month.

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A post shared by @leylahanniefernandez (@leylahannietennis)

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The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
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The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
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For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

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In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

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