Savage X Fenty CEO Robyn Rihanna Fenty has gone all out for Valentine’s Day with a campaign featuring herself and Lourdes Leon, shot by Dennis Leupold.
The shoot was styled by Jahleel Weaver and Amir Dayi, while Rih Rih’s distinct tiger-striped hair was handled by Erol Karadağ
For the first time, the lingerie brand is cross promoting with Fenty Beauty on a new lip plumping Gloss Bomb Heat in a color called “Lavender Savage.” The gloss is only available as part the brand’s January 2022 Xtra VIP box.
The brand recently presented at a retail conference where it highlighted the success of its influenced program and provided detail on demographics, describing a customer who is 35-percent Black, 30-percent white and 30-percent Latina.
Savage X Fenty’s V-Day collection is now live on savagex.com.
