Pyer Moss designer Kerby Jean-Raymond will be stepping down from his role as global creative director at Reebok, effective March 1, 2022. Jean-Raymond joined Reebok in 2017 as a collaborator and created great energy for Reebok with his innovative aesthetic. He was brought on by the brand as a creative director in September 2020.
While with Reebok, Jean-Raymond was committed to highlighting the enormous influence of Black culture influence on sneaker culture and prioritized hiring Black creatives.
In press about his departure Jean Raymond simply stated, “I enjoyed my time with Reebok and wish the company well in all of its future endeavors.”
Reebok by Pyer Moss’ final drop will be released in late March 2022.
The change comes in advance of Reebok’s sale by Adidas to Authentic Brands Group. Over the past week the brand management company has announced Reebok licensing partnerships for the United States, China and the Middle East, indicating the company will focus on growing sales volume while deprioritizing Adidas‘ approach, which emphasized brand elevation.
