Fenty Beauty founder and CEO Robyn Rihanna Fenty took to Twitter today (February 17, 2022) to announce the beauty brand will soon be sold in Ulta Beauty, a U.S. chain boasting over 1200 doors. Until now, Fenty Beauty’s distribution has been limited to the brand’s webstore plus Sephora and Sephora in Kohl’s locations plus Harvey Nichols and Boots in the United Kingdom and Ireland.
Rihanna announced the news with an image of herself holding an Ulta Beauty shopping bag in front of a store front filled with Fenty Beauty posters.
Fenty Beauty operates under the same LVMH Moët Hennessy Louis Vuitton umbrella as Sephora, so it’s interesting to see the beauty brand be opened up to Sephora’s biggest U.S. competitor.
Look for Fenty Beauty to land at Ulta Beauty on March 6, 2022.
bout to be in my ULTA bag!!— Rihanna (@rihanna) February 17, 2022
Dats right, I can finally confirm that @fentybeauty is officially joining the @ultabeauty fam!!
March 6th pic.twitter.com/IGCYmafhOB