Freshly signed to Top Dawg Entertainment (TDE) and Capitol Records, new artist Doechii has dropped a visual for “Crazy,” a frenetically-paced song in which the Tampa-born artist mixes rapping and raging against a minimalist drum and bass beat.
With direction by C. Prinz, the visual taps into conflict-oriented video game themes with a twist. Rather than showing scantily clad female players, Doechii (real name Jaylah Hickmon) along with all her back up dancers are completely naked with their private parts barely blurred out (against a parking garage backdrop that reminds of Donald Glover’s “This Is America” video. According to press, Doechii’s goal with the video was to challenge “the stigmatized imagery of the female form.”
“Crazy is about un-contained power, creativity and confidence. People call you crazy when they fear you or they don’t understand you,” said Doechii. “So when I use it in the song I’m reflecting that energy back on them to show them themselves.”
Because Crazy is banned from trending on YouTube I just ask that you guys share it and support it as much as possible if it resonates with you 🤎 Directors Note for anyone curious: pic.twitter.com/ngMvsBNvZ0— Swamp Princess 🐊 (@iamdoechii) April 8, 2022
Not surprisingly, YouTube has placed an age restriction along with a warning on the video, describing it as inappropriate for some users. In response Doechii took to social media where she published a note fro the director. In the note, the director wrote, “The film is an expansive metaphor embodying the hardships women go through in their ascension to power. It’s a piece that challenges viewers to stigmatized imagery and asks them to see beyond their first impressions–to see the female form not in moments of sexuality but instead in moments of truth intensity and power; to see a woman wielding a gun; to see a woman express vivid, honest emotions.”
Check out Doechii’s “Crazy” video below.