Grammy-winner singer/songwriter Olivia Rodrigo becomes the first celebrity tapped by Glossier for a long term partnership. Rodrigo will star in Glossier‘s “You Look Good” campaign and will create her own curated product offering, collaborate on content, events and collaborations.
In press about the announcement Glossier CMO Ali Weiss told Fast Company, “The idea behind it is to really celebrate one of our founding beliefs, which is the sentiment of when you feel good, you look good, and when you look good, you feel good. Olivia had been a fan of the brand prior to the partnership, so we reached out pretty early on as her star was rising to see if she’d be interested in partnering with us. We found an immense amount of alignment between her own come-as-you-are ethos and our look-good, feel-good approach, and it just came together.”
As photographed by Stevie Dance, check out the “You Look Good campaign below.