Denim label Good American has partnered with Interscope A&R vice president Baroline Diaz on the debut launch of B Project, her new clothing label. The effort is part of Good American’s Good, Inc. initiative committed to supporting emerging talent.
The first B Project collection is highlighted by a crewneck sweatshirts detailed with one of three phrases: “Powerful F*cking Woman,” “Female CEO” and “Self Made Women.” Celebrating female leadership, campaign images include Diaz, along with Good American CEO and co-founder Emma Greede, comic Pretty Vee, SoleSavy director of women’s Anna Bediones and Khat Rabbani, founder of Hair Are Us, among many others.
Discussing timing for the initiative, Diaz, who was raised in Manhattan’s Washington Heights neighborhood, said, “We have been working on it since October and I kept saying, ‘Women’s History Month,’ but I feel like Women’s History Month is the only time where you allow women to get acknowledged. It’s like every company just wants to acknowledge women this month. I feel like Women’s History Month is not a month thing; it’s all year round.”
“I feel like this is the time to be a boss. I’ve seen an article recently that said, ‘the girl boss is dead,’ and I’m like, no, it’s not. I don’t know who is messaging that, but it’s a time to get your own money, to be a boss, to be a leader. That’s what this campaign is about. I want to walk [into] a room and I want somebody to know who I am when I’m speaking because I get judged by my attitude or when I’m assertive. I want you to know who I am when you see me and me wearing it on my sweatshirt.”
Priced at $119, Good American and Project B’s capsule is now available on goodamerican.com/pages/baroline.