StockX has teamed up with designer Melody Ehsani to create a Snoh Alegra and Coachella merch capsule in celebration of her first performance at the storied music festival. The capsule is comprised of a hoodie and two t-shirts with a design inspired by Alegra’s sensual sound.
“I’ve been vibing to her music and following her evolution for a minute. She’s been wearing my stuff for a while. We happen to share a lot of mutual friends and it was just an authentic connection. It was the natural next step.”
The effort is part of a Coachella and StockX partnership featuring nine musical artists each of which was paired with a designer to create a merch capsule . Other artists and designer pairings include Peggy Gou and Emotionally Unavailable, Vince Staples and Brownstone, 88 Rising and Ambush, Slowthai and Babylon, Cuco and Chelsea Drugstore, Benny The Butcher and Bricks & Wood, Maxo Kream and Carrots and J.I.D. and Suprvsn.
Coachella’s first weekend takes place on April 15-17, 2022 with week two taking place on April 22-23. The festival is returning after a two-week hiatus due to COVID-19.
Ehsani and Alegra’s capsule along with other Coachella artists is now available on StockX.