French label Jacquemus as lead by Simon Porte Jacquemus has tapped break out “Euphoria” actress Sydney Sweeney for a Tom Kneller-shot campaign. Photographed in Hawaii (where Jacquemus showed its fall 2022 runway presentation), Sweeney is shot astride a trail motorcycle, wearing an all black bra top and flip skirt paired with a pair of Nike sneakers.
The Nike and Jacquemus collab was officially announced earlier this month with a press release providing preview images of a Nike ACG Humara sneaker. However, there were no images or information on additional sneaker silhouettes like the ones Sweeney is wearing.
Themed on a neutral color palette, the 15-piece debut capsule thus far has been confirmed to include a backless dress, pleated skirt, bucket hat and Humara sneaker. Hinting the collection will be offered in expanded sizing, Jacquemus said, “It was super important to me also for this to not be an elitist collaboration, to have something that everyone can wear.”
The collaboration is part of an ongoing effort with Nike that Jacquemus hinted may eventually include men’s offerings.
Jacquemus and Nike’s capsule will launch on June 28, 2022 on jacquemus.com, followed by additional distribution among top tier Nike boutique accounts.
