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News June 8, 2022
By Snobette
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Authentic Brands Group Plans To Anchor Reebok Growth On Collaborations And Women’s

June 8, 2022. Leave a Comment

Authentic Brands Group (ABG) continues to provide details on its plans for Reebok, a brand it acquired from Adidas in March 2022. Representatives for the brand have repeatedly emphasized the importance of collaborations, a strategy underscored by Natasha Fishman, ABG’s executive vice president of marketing.

In an exchange with Footwear News Fishman explained, “From a business perspective, it is absolutely to leverage collaborations and partnerships to help elevate the brand, to help drive relevancy for the brand.”

The company also plans to highlights Reebok’s roots as a woman’s brand. “I think growing the women’s business is important in terms of just expanding our foothold in active as well as lifestyle. There’s very thoughtful parallel paths there, and then there’s also an intersection of those two components,” said Fishman

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The always fly @belladonala and @sweetstreetcosmet The always fly @belladonala and @sweetstreetcosmetics landed at Nordstrom with a capsule collection of jerseys, shorts, satin bomber jackets, cosmetics and accessories. Now on nordstrom.com

We love to see it! 💋
🕊 Long Live Virgil 🕊 Louis Vuitton's spring 🕊 Long Live Virgil 🕊 Louis Vuitton's spring '23 runway show in Paris today, honored the Abloh's legacy with a performance by Kendrick Lamar and the Florida A&M University marching band, the Marching 100.

Commenting on the use of a marching band, LV men's musical director @benjib, one of Abloh's longtime collaborative partners, said, "This is the ninth season. When we raised the idea of having a marching band, we wanted the energy, spirit, and sound.I really wanted to reach out and see if there was any possibility that we could make it happen. I am glad that we did.”

The collection was designed and styled by a team of creatives, including Ib Kamara, who was recently appointed Off-White image and art director.
Hanifa’s latest collection, now available to pur Hanifa’s latest collection, now available to purchase. 

Dare we say this is designer Anifa Mvuemba’s best effort to date?
Designer #GlennMartens Resort'23 runway collection Designer #GlennMartens Resort'23 runway collection for #YProject during Men's Paris Fashion week earlier today.

Martens never dissapoints with his silhouettes, layers and of course accessories.

The floral strappy sandals on the slide are 🔥🔥🔥and are we getting ASMR vibes from the concrete? 

🎥:@thevisionlabagency
New York-based #Diotima by Jamaican-born designer New York-based #Diotima by Jamaican-born designer Rachel Scott features dancehall queens #Patra and Dance Hall Queen Carleen in its resort ‘23 campaign images. 

Needless to say we ❤️ ❗️

📸 @joshkolbo
Music creative #JorjaSmith strikes a pose in a Nik Music creative #JorjaSmith strikes a pose in a Nike x Jacquemus backless dress and sneakers for a campaign shot in what she describes as a salt field. Swipe for a closer albeit grainy look at the dress. 

The collection will be shown on June 27th and will launch on the 28th on jacquemus.com.

#nikexjacquemus
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