Italian label County of Milan as lead by Marcelo Burlon commemorated the label’s 10th year anniversary with a runway show held at Velodromo Vignorelli, a sports stadium in Milan. The spring 2023 collection featured some of the brand’s greatest hits over the years, which were presented alongside a cheery collection ranging from Bermuda shorts to casual suiting. The collection also included the reveal of a County of Milan and Alpha Industries collab.
County of Milan is a part of New Guards Group, a stable of high-end streetwear brands, which was established in 2015. Brands under New Guards Group include Off-White, Palm Angels, Unravel Project, Heron Preston, A Plan Application, Alanui, Kirin, Opening Ceremony and Ambush. In 2018, New Guards Group was acquired by online retailer Farfetch for $675 million.
Enjoy a look at the runway show finale and some of the Alpha Industries collaborative jackets below.