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Footwear June 22, 2022
By Snobette
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Footwear

DJ Honey Dijon Teams Up With Scholl Shoes On Two Shoe Capsule

Courtesy of Scholl

June 22, 2022. Leave a Comment

Berlin-based music creative Honey Dijon through her Honey F*cking Dijon label has linked with footwear label Scholl Shoes on a four-inch platform clog and a sandal silhouettes, both of which are offered in black.

Prior to Scholl Shoes, Dijon collaborated with with Comme des Garçons in 2019.

Discussing the effort with WWD, Dijon explained, “The shoe is very personal, actually, and when I saw that they were reintroducing the brand it immediately reminded me of my mom and my childhood. I had this emotional connection to it.”

Further elaborating on the shoe’s audience, she added, “There’s all this conversation now in culture about gender nonconforming people and nonbinary and clothing is for everyone. And I thought it was a really great way for me to reintroduce this iconic shoe to a new generation of kids. It’s such an iconic American shoe that has really stood the test of time, and I thought it would be great to elevate it into the fashion conversation. There’s so much cross-pollination between what is happening now.”

Based in Milan and founded in 1906 by Dr. William Scholl, Scholl Shoes distributes globally except in the United States where the Dr. Scholl brand is positioned differently and is operated by a different company.

Sized from 3.5-12, Scholl and Honey F*cking Dijon’s two silhouettes will launch in October 2022 at Dover Street Market. Additional colors will follow.

Scholl x Honey F*cking Dijon clog | Photo: Scholl

Collaboration Footwear Honey Dijon

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