A somewhat unlikely collaboration, Brooklyn-based creative platform MSCHF has announced plans to partner with Rihanna‘s Fenty Beauty on a “ketchup or makeup” launch. Part of MSCHF’s ongoing series of mischievous monthly launches, drop No. 83 with Fenty is packaged in a red box containing six single-serve condiment packets, each of which will contain either packets of ketchup or a ketchup red shade Fenty Beauty’s Gloss Bomb lip gloss. The trick is that buyer won’t be able to choose whether to receive ketchup or makeup. You get what you get.
Priced at $25, Fenty Beauty and MSCHF ketchup or makeup drop is now available at ketchupormakeup.com. See campaign images and a Tik Tok review below.
@christxiee @fentybeauty x @mschfz this is INSANE #mschf#ketchupormakeup ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey