Tiffany & Co. has tapped Beyoncé Knowles Carter for a second campaign with a set of images shot by Mason Poole in Los Angeles. In the images, she wears pieces from Tiffany’s jewelry lines Tiffany T, Tiffany HardWear, Tiffany Knot and Tiffany Lock, along with pieces designed by Jean Schlumberger and Elsa Peretti. She wears clothing designed by LaQuan Smith, Graham Cruz and Michael Challita, among others.
Since LVMH acquired Tiffany, the luxury conglomerate has made big marketing spends in an effort to elevate the brand, an endeavor kicked off in August of last year with a splashy campaign featuring Beyoncé, Shawn “Jay-Z” Carter and a Jean-Michel Basquiat painting. More recently, the brand made a push behind its Lock bracelet with a campaign starring Tyshawn Jones And Iman Hammam.
Images are now live on Tiffany’s social channels and will also appear in October publications.