Brooklyn-based Telfar has announced a one day take over of the Rainbow Shop in Brooklyn where it will sell “thousands and thousands” of Telfar Shopping Bags. Telfar’s circle, duffle and collab bags will not be sold at the event. Customers are limited to five bags each.
A national chain with over 1,000 doors, Rainbow Shop is something of an institution in Brooklyn where it’s long supplied customers with lower-priced trendy fashion. The choice for Telfar founder Telfar Clemens to work with Rainbow tracks with his appreciation of Brooklyn-affiliated businesses that target an everyday consumer. Reflecting the approach, one of the label’s first collabs was with White Castle, followed by a partnership with Century 21.
Shoppers can begin forming a line on September 11, 2022 at The Rainbow Store located at 493 Fulton Street. Doors are open from 5:30-7:30 PM EST. No cash accepted at the event so shoppers should bring a major credit or debit card; Klarna will also be accepted.
Bags are priced at $150 for a small Shopping Bag, $202 for a medium and $257 for a large.
More details on the event can be found at shop.telfar.net.