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Adidas October 9, 2022
By Snobette
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Adidas

Adidas Says It’s Contract With Kanye Is Currently Under Review

cmo eric liedtke and kanye west
Happier days: Adidas CMO Eric Liedtke and Ye announce 10-year contract

October 9, 2022. 1 Comment

Adidas has announced its contract with Ye‘s Yeezy brand is now officially under review. The German-based brand, whose CEO Kasper Rørsted recently announced plans to step down prior to the end of his contract, didn’t state why it’s taking a second look at the partnership. It’s been estimated Yeezy accounts for approximately 10-percent of Adidas’ annual revenue.

In a statement released to the press, the German-based company noted:

Adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision. The adidas Yeezy partnership is on one of the most successful collaborations in our industry’s history. We are produ of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it. we also recognize that all successful partnerships are rooted in mutual respect and shared values. After repeated effort to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period.

Since last month, Yeezy CEO Ye (formerly Kanye West) has been on a tear on social media, where he kicked things off by loudly complaining about his contracts with Adidas and Gap. Following his claims Gap had broken the terms of their contract by not opening up Yeezy-dedicated stores, the San Francisco-based company announced it had ended its relationship with the moody rapper.

Ye’s contract with Adidas, which runs through 2025, is much more complex than his agreement with Gap because the intellectual property for all but one Yeezy shoe silhouette is owned by Adidas. As well, Adidas licenses the Boost technology used to produce Yeezy shoes. Among other grievances, Ye has demanded Adidas release its claim on the intellectual property for all Yeezy silhouettes.

The 42-year-old CEO over the past month has provided plenty of reasons to give Adidas pause. In addition to the persistent and public complaints he’s made about his contract, Ye has also called out members of the board of directors whose images he posted individually on Instagram. He also posted multiple Instagram posts bullying and mocking executive Daniel Cherry III, who oversees Adidas partnerships.

While not directly related to Adidas, more recently he stirred fury after presenting a runway show in Paris where models wore “White Lives Matter” t-shirts. Following the event, he mocked Vogue editor at large Gabriella Karefa-Johnson who attended the event and criticized the shirt on Instagram stories. Not long after, he baselessly accused LVMH CEO Bernard Arnault of murdering Louis Vuitton menswear designer Virgil Abloh, who is known to have died at age 41 from cardiac angiosarcoma, a rare form of terminal cancer.

Adidas News Bernard Arnault Gap Kanye West Kasper Rørsted Louis Vuitton LVMH Virgil Abloh YEEZY

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
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