• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
Adidas October 9, 2022
By Snobette
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
Adidas

Adidas Says It’s Contract With Kanye Is Currently Under Review

Happier days: Adidas CMO Eric Liedtke and Ye announce 10-year contract

October 9, 2022. 1 Comment

Adidas has announced its contract with Ye‘s Yeezy brand is now officially under review. The German-based brand, whose CEO Kasper Rørsted recently announced plans to step down prior to the end of his contract, didn’t state why it’s taking a second look at the partnership. It’s been estimated Yeezy accounts for approximately 10-percent of Adidas’ annual revenue.

In a statement released to the press, the German-based company noted:

Adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision. The adidas Yeezy partnership is on one of the most successful collaborations in our industry’s history. We are produ of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it. we also recognize that all successful partnerships are rooted in mutual respect and shared values. After repeated effort to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period.

Since last month, Yeezy CEO Ye (formerly Kanye West) has been on a tear on social media, where he kicked things off by loudly complaining about his contracts with Adidas and Gap. Following his claims Gap had broken the terms of their contract by not opening up Yeezy-dedicated stores, the San Francisco-based company announced it had ended its relationship with the moody rapper.

Ye’s contract with Adidas, which runs through 2025, is much more complex than his agreement with Gap because the intellectual property for all but one Yeezy shoe silhouette is owned by Adidas. As well, Adidas licenses the Boost technology used to produce Yeezy shoes. Among other grievances, Ye has demanded Adidas release its claim on the intellectual property for all Yeezy silhouettes.

The 42-year-old CEO over the past month has provided plenty of reasons to give Adidas pause. In addition to the persistent and public complaints he’s made about his contract, Ye has also called out members of the board of directors whose images he posted individually on Instagram. He also posted multiple Instagram posts bullying and mocking executive Daniel Cherry III, who oversees Adidas partnerships.

While not directly related to Adidas, more recently he stirred fury after presenting a runway show in Paris where models wore “White Lives Matter” t-shirts. Following the event, he mocked Vogue editor at large Gabriella Karefa-Johnson who attended the event and criticized the shirt on Instagram stories. Not long after, he baselessly accused LVMH CEO Bernard Arnault of murdering Louis Vuitton menswear designer Virgil Abloh, who is known to have died at age 41 from cardiac angiosarcoma, a rare form of terminal cancer.

Adidas News Bernard Arnault Gap Kanye West Kasper Rørsted Louis Vuitton LVMH Virgil Abloh YEEZY

What To Read Next

Read More
Adidas

Adidas, Beyoncé Mutually Agree To End Ivy Park Partnership

Adidas and Beyoncé mutally have agree to end their Ivy Park partnership. The news was broken by Hollywood

Read More ...
by Lois Sakany on March 23, 2023
SHARE
Read More
Adidas

Adidas x Fear of God Collaboration: Leaked Slide Image Draws Derision on Social Media

Leaked images of Adidas and Fear of God's long awaited collaboration emerged yesterday in the form of a

Read More ...
by Lois Sakany on March 23, 2023
SHARE
bbc-pharrell-crate
Read More
News

Pharrell Williams To Assume Role Of Louis Vuitton Creative Director

Louis Vuitto officially has announced Pharrell Williams as Louis Vuitton's creative director, effective immediately. His first collection will

Read More ...
by Lois Sakany on February 14, 2023
SHARE
Mitchell & Ness is getting cooked on the styling f Mitchell & Ness is getting cooked on the styling for its newly launched NBA dresses. Someone said they gentrified the jersey dress. Do you see a problem here?
Today Harley-Davidson drops its first foray into f Today Harley-Davidson drops its first foray into fashion with #HDCollections an assortment of unisex lines ranging from rare vintage pieces, to cozy classics like hoodies and sweatpants to luxe leather pants and jackets.

Designed in New York under the creative direction of newly appointed Central Saint Martins alum, Louise Goldin, the collection of lines aims to tap into the ever hot moto trend. 

Available on hdcollections.com.

Thoughts?

#motostyle #harleydavidson
Marc Jacobs pretty much owned a good portion of th Marc Jacobs pretty much owned a good portion of the 2000's when it came to accessories, mostly handbags. 
(See our stories for throwbacks)

This year he relaunches the 'Stam' bag named after  model Jessica Stam. The campaign shot by Harley Weir, styled by Alistair McKimm highlights the dolls of that era: Ashanti, Paris Hilton, Selma Blair and Ashlee Simpson!

Did you own a Marc Jacobs or Marc by Marc bag?
#Snobette#internationalwomensday mood cause here i #Snobette#internationalwomensday mood cause here its women's day 365 days a year!

Cheers to us🥂

Walk by queen Omahyra Mota for Harris Reed debut as Nina Ricci's creative director.
For all the awareness that many have tried to crea For all the awareness that many have tried to create in high fashion about diversity, most large houses like #Prada and #MiuMiu now cast a few Asian and Black models. The commitment to skinny bodies only tho is unwavering!

Shout out to cutie #ZayaWade  who made her runway debut at Miu Miu’s fall '23 runway show!
Jerry Lorenzo unveiled his Essentials by Fear of G Jerry Lorenzo unveiled his Essentials by Fear of God spring '23 collection. Styled by Veneda Carter who took inspiration from dancers in styling, the assortment includes the introduction of corduroy as a new material and as always a beautiful color palette.

Do you have a favorite Essentials piece? 

Now on fearofgod.com
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna