Atmos USA has announced the debut of its first women’s store, located above an existing location in Philadelphia. The retailer also plans to create a women’s landing page for its webstore.
The store features an assortment of women’s brands like Misbhv, Hanna Jewett, Honor the Gift, KNC Beauty and a private label brand dubbed Atmos Pink. Launched in Japan in 2000, Atmos was purchased by Foot Locker in November 2021.
To celebrate the opening, Atmos partnered with several female entrepreneur to host a series of activations, including Nailcon‘s Jazmin Gresham’s and Trillfit’s Heather C. White.
In press about the Atmos USA opening, marketing director Marissa Le stated, “We’re excited to bring the energy and community of Atmos Women’s Japan to the U.S. Our goal is to create a hub for women in Philadelphia through authentic partnerships that cater to the modern woman. We’re tapping an array of local female artists and entrepreneurs to offer a diverse range of services and experiences in our new boutique.”
Take a look inside Atmos Women’s below.
