Embattled CEO and music creative Ye (formerly known as Kanye West) has unveiled a documentary titled “Last Week.” Providing a window on some of his activities during yet another week packed full of controversies, the 30-minute video opens with a video game sequence with characters wearing Yeezy Gap Engineered by Balenciaga apparel.
In the next sequence, videographer Nico Ballesteros shoots Ye as he plays a portion of an unreleased track titled “Fake Bitch.”
In the documentary’s most controversial section, Ye and Shervin Pishevar, an investor, are shot in the midst of a meeting with Adidas senior vice president Torben Schumacher and chief creative officer Alasdhair Willis. It’s unclear if any of the participants other than Ye knew they were being recorded. Also in attendance at the meeting was former Adidas brand president Eric Liedtke, who was part of the team that helped broker Adidas’ deal with Yeezy in 2016. During the meeting, Ye states he won’t continue to work with Adidas unless Liedtke is made CEO.
In the video’s most bizarre moment, Ye shows a porn video playing on his mobile phone to Schumacher, who oversees Adidas sport lifestyle business globally, a role that includes oversight of all brand partnerships including Yeezy. While Schumacher is immediately put off by the video and attempts to push it away, Ye notes the man in the video has a voice similar to Schumacher’s. He then explains the man is reacting with anger to his partner cheating on him, a plotline Ye views as akin to Adidas copying his designs.
Addressing West’s claim that Adidas copied Yeezy’s designs, Pishevar stated, “When someone steals this man’s ideas, his creations, it’s like you’re stealing a child. These are all children of his mind, and you’ve kidnapped them. There are Yeezy-inspired derivatives that are making significant revenue because people can’t tell the difference.”
Adidas executive Willis is married to Stella McCartney who Ye referenced in a mid-September Instagram post in which he noted he had music with Paul McCartney. Responding to Ye’s complaints, a conciliatory Willis tells him, “We can certainly do a lot better in the way we work with you.”
The video was published the day after Twitter locked Ye’s account for violating community policies. Twitter was responding to a post in which Ye wrote in part, “I’m going death con 3 On JEWISH PEOPLE…”
Check out Ye’s “Last Week” documentary below.