The NY Knicks NBA organization has appointed Kith founder Ronnie Fieg as its first ever creative director. Fieg will be responsible for growing the brand’s community as well as designing an in-house line of products. A longtime fan of the team, Queens-native Fieg first partnered with the Knicks in 2020 on an apparel capsule.
In press on the announcement, Fieg shared, “The opportunity came about a few seasons into designing the City Edition uniforms and the growing relationship between myself and their marketing team. I think they saw the passion I have for the team and wanted to evolve what we’ve been doing with Kith into something more. Long conversations about what the Knicks mean to the league and to the world helped shape the opportunity to really do some special things.”
Elaborating on his vision as a creative director, Fieg added, “I think the immediate work calls for consistency in how you view the Knicks as a brand and help grow that to more of a global identity in the long run. I feel that many people love the team, and it’s going to be my responsibility that they also all love the brand the same way I do.”
To commemorate the appointment, the Knicks hosted Kith Night at a home game on Madison Square Garden no November 11, 2022 with the reveal of City Edition jerseys, apparel and accessories. The global release will follow on November 12th on kith.com.