• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
News January 12, 2023
By Lois Sakany
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
News

P&G Beauty Acquires Mielle Organics From Founders Monique And Melvin Rodriguez

Melvin founder Monique Rodriguez | Photo: Mielle

January 12, 2023. Leave a Comment

Proctor & Gamble Beauty has acquired Mielle Organics from wife and husband founders Monique and Melvin Rodriguez who will stay on as CEO and COO. Terms of the sale were kept private.

Proctor & Gamble is traded on the New York Stock Exchange and last year brought in $81 billion in revenue. Over the past several years, P&G Beauty has been increasing its hair care offerings for people of color.

Founded in 2014, Mielle according to WWD signed a major investment deal with Berkshire Partners in 2021 after bringing in about $40 million in sales in 2020. While the amount of the investment wasn’t made public, Berkshire usually invests between $400 million and $1 billion per deal.

Mielle was in the news last week when white TikTok influencer Alix Earle recommended Mielle Organics’ Rosemary Mint Hair Oil. Multiple Black and brown content creators pushed back on her video, expressing concern the formula of the oil would be changed to accomodate straighter hair textures. Some also noted the spotlight on the product caused it to be sold out at multiple locations.

In an interview with WWD on the deal in which Monique Rodriguez assured the hair oil formula wouldn’t change, she added, “I really appreciate that new customers are coming into the Mielle ecosystem and discovering our amazing products, especially the oil, which is one of our top sellers. But this is another reason why this partnership with P&G is so important. This partnership allows us to create more access and availability so consumers don’t have to drive 30 miles to pick up their favorite product.”

Beauty News TikTok

What To Read Next

Read More
News

Ruba Abu-Nimah Exits Role As Tiffany’s Creative Director

New York-based creative Ruba Abu-Nimah has exited her role as Tiffany & Co.'s executive creative director for marketing

Read More ...
by Lois Sakany on February 2, 2023
SHARE
Read More
News

Kering And Gucci Announce Sabato De Sarno As Label’s New Creative Director

Italian luxury conglomerate Kering Group has announced the appointment of Sabato De Sarno as Gucci creative director. De

Read More ...
by Lois Sakany on January 28, 2023
SHARE
Read More
Fenty Beauty

Fenty Beauty Doubled Its Annual Revenue In 2022

French luxury conglomerate LVMH Moët Hennessy Louis Vuitton announced earnings yesterday and noted that Fenty Beauty doubled its

Read More ...
by Lois Sakany on January 27, 2023
SHARE
Last night Marc Jacobs presented his fall'23 colle Last night Marc Jacobs presented his fall'23 collections at the Armory. Titled 'Heroes', to the sound of Phillip Glass's 'Einstein on the Beach' performed by violinist Jennifer Koh, models in platforms wore looks inspired by dame Vivienne Westwood who passed away this past December. 
As far as we know, no one fell!! 🙏

In the show notes, Jacobs included the following quote,"Fashion is life-enhancing, and I think it’s a lovely, generous thing to do for other people.”-Vivienne Westwood

🎥WWD
Court side style appreciation post for Texas A&M W Court side style appreciation post for Texas A&M Women's Basketball coach #SydneyCarter 💯
Two talents from the Bronx: @renellaice shoots Ic Two talents from the Bronx: @renellaice  shoots Ice Spice for The Cut!
Lizzo’s #Yitti brand celebrates Black History M Lizzo’s #Yitti brand celebrates  Black History Month with a capsule inspired by Afro-Futurism.

Designed by Yitty's vp of design Kara Lacayo and #Lizzo, the corset jacket (pictured) is the winner! $129.95 now on Yitty.com
Somalian-Norwegian model Ceval walks (Di)Vision ru Somalian-Norwegian model Ceval walks (Di)Vision runway for #CopenhagenFashionWeek. 

🎥 @marenschia
Nike and Tiffany follow up on accessories reveal ( Nike and Tiffany follow up on accessories reveal (scroll back) with a debut on foot 'fit courtesy of LeBron James. 

He's also wearing a one-off custom varsity jacket by Settlemier's Jackets. Tough!
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna