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News January 12, 2023
By Lois Sakany
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P&G Beauty Acquires Mielle Organics From Founders Monique And Melvin Rodriguez

pg beauty acquires mielle from monique and melvin rodriguez
Melvin founder Monique Rodriguez | Photo: Mielle

January 12, 2023. Leave a Comment

Proctor & Gamble Beauty has acquired Mielle Organics from wife and husband founders Monique and Melvin Rodriguez who will stay on as CEO and COO. Terms of the sale were kept private.

Proctor & Gamble is traded on the New York Stock Exchange and last year brought in $81 billion in revenue. Over the past several years, P&G Beauty has been increasing its hair care offerings for people of color.

Founded in 2014, Mielle according to WWD signed a major investment deal with Berkshire Partners in 2021 after bringing in about $40 million in sales in 2020. While the amount of the investment wasn’t made public, Berkshire usually invests between $400 million and $1 billion per deal.

Mielle was in the news last week when white TikTok influencer Alix Earle recommended Mielle Organics’ Rosemary Mint Hair Oil. Multiple Black and brown content creators pushed back on her video, expressing concern the formula of the oil would be changed to accomodate straighter hair textures. Some also noted the spotlight on the product caused it to be sold out at multiple locations.

In an interview with WWD on the deal in which Monique Rodriguez assured the hair oil formula wouldn’t change, she added, “I really appreciate that new customers are coming into the Mielle ecosystem and discovering our amazing products, especially the oil, which is one of our top sellers. But this is another reason why this partnership with P&G is so important. This partnership allows us to create more access and availability so consumers don’t have to drive 30 miles to pick up their favorite product.”

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
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Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

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To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
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#vans
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