Helmut Lang has announced the appointment of Peter Do as its new creative director, signaling a new chapter for the brand. Do will managed creative direction for women’s and men’s collections. His debut collection for spring 2024 will be shown during New York Fashion Week in September. Do will continue to lead his eponymous label.
Do is a Vietnamese-American fashion designer based in New York City. He graduated from the Fashion Institute of Technology in 2014 and subsequently worked for several fashion houses, including Derek Lam and Celine.
In 2018, Do launched his label, which has since gained a reputation for its modern and minimalistic approach to luxury womenswear. Do’s designs often feature clean lines, architectural shapes, and unexpected details, reflecting his training in industrial design. He was a finalist for the LVMH Prize in both 2019 and 2020 and was named to Forbes‘ 30 Under 30 list for Art and Style in 2020.
Given Do’s popularity and design synergy with Helmut Lang, the announcement has spurred renewed optimism for the brand whose aesthetic and creative DNA still serves as a source of inspiration for designers in 2023.
Owned by Prada Group in 2004, the brand was sold to Fast Retailing in 2006. The eponymous designer left the brand in 2005. Since then, the brand has had a series of creative directors, including Shayne Oliver who joined the design team in 2017 under the leadership of Isabella Burley. While the partnership showed promise, it appeared to have fizzled out with news of layoffs in 2018.