This past Saturday, June 3rd, the Denim Tears pop-up event in New York turned into chaos as massive crowds rushed the space, ultimately leading to a police shutdown. The event, organized by New York-based Denim Tears by Tremaine Emory , had to be canceled due to the overwhelming number of attendees.
The pop-up was set to showcase the brand’s latest collection, featuring Denim Tears cotton wreath sweat suits in three different colorways. It was scheduled to take place from 12pm to 7pm simultaneously in both New York and Los Angeles, generating significant excitement among streetwear enthusiasts.
However, the New York pop-up quickly spiraled out of control as reports surfaced of crowds lining up outside the venue as early as the day before the event. As anticipation grew, the situation became increasingly unruly, with the crowd becoming rowdy and unmanageable.
denim tears NYC recap 6/3 pic.twitter.com/TjSxUM5QR8— brew® (@brewflock) June 3, 2023
Supreme creative director, Tremaine Emory, owner of Denim Tears, shared his thoughts on Instagram, informing the public that the pop-up was cancelled and that the apparel would be available online. The statement shared on Instagram reads, “Heads flooded the block and rushed the pop up unfortunately, so the cops shut down the pop up…sorry guys ‘GUESS IT AIN’T JUST CLOTHING’ ?🤷🏾♂️…ONLINE NOW ON ‘DENIMTEARSDOTCOM.”
While unfortunate, we celebrate the growth of the Denim Tears brand established only three years ago in 2020.