Savage X Fenty, the lingerie brand co-founded by Robyn Rihanna Fenty, is undergoing a significant change in leadership. After serving as the CEO since its establishment in 2018, Rihanna is stepping down from the role, making way for Hillary Super to take the reins. Previously the CEO of Anthropologie Group, Super assumes her new position on June 26, 2023, while Rihanna will transition to the role of executive chair.
Reflecting on the brand’s remarkable impact on the industry over the past five years, Rihanna stated, “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years.This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO; she is a strong leader and is focused on taking the business to an even higher level.”
Super brings a wealth of experience to Savage X Fenty, having served as the global CEO of Anthropologie Group for four years. Prior to that, she held leadership positions at prominent retailers such as Guess, American Eagle, Gap, and Old Navy. Super shared her enthusiasm about joining the Savage X Fenty family, highlighting the brand’s influential presence in the lingerie and apparel industry, as well as its commitment to inclusivity and fearlessness.
Notably, Savage x Fenty co-president Christiane Pendarvis, has stepped down from the role, while co-president Natalie Guzman now holds the role of CMO and president.
As Savage X Fenty looks to broaden its retail footprint beyond e-commerce, it aims to establish a physical presence through brick-and-mortar stores and expand its wholesale operations. Since early 2022, the brand has already opened seven stores in various U.S. cities, including Los Angeles, Houston, Las Vegas, and Atlanta. This strategic move acknowledges that the direct-to-consumer (DTC) e-commerce model, while successful, can benefit from additional avenues of accessibility to meet customers where they are.
According to Vogue Business, In January 2022, Savage X Fenty secured $125 million in a Series C funding round, featuring participation from notable investors such as L Catterton, Avenir Growth Capital, Sunley House Capital Management, and Jay-Z’s Marcy Venture Partners. Reports in early 2022 hinted at exploratory plans for a $3 billion initial public offering (IPO), although the company chose not to comment on the speculation when approached by Vogue Business.