Black-owned Spill, a social media site founded by former Twitter employees Alphonzo “Phonz” Terrell and DaVaris Brown and launched in mid-June, has shot up to the top of Apple‘s app store, spurred by disgruntled Twitter users looking for relief from the seemingly non-stop chaos caused since Elon Musk purchased the platform.
Terrell, former global head of social, and Brown, former product manager, were laid off from Twitter when Musk took over. Thus far the company has received $2.75 million in funding. Currently the app is exclusive to iPhones.
The app has been adopted by large swathes of Black Twitter, encouraged by prominent users like Questlove who have been encouraging users to make the switch. While some viewed Spill as exclusively for Black people, Terrell took to the platform yesterday (July 3, 2023) where he noted the platform is open to everyone. Laying out the foundation for the site, he added, “Our thesis in building the platform was if we could build a better experience for the folks who drive the most culture who also happen to be the people who get the most hate, that it would become a better experience for everyone.”
Already there’s been a kerffufle on the app with new members pushing back on The Shade Room’s arrival. The widely followed site with millions of followers on multiple social media platforms even held a poll asking if it should delete its account.”
The platform is now in invite-only beta mode though there are entry codes circulating on Twitter.
Check out Terrell’s video below.