Fenty Beauty has linked with Roblox on a virtual space called Fenty Beauty +Skin Experience where users can run through orange groves and climb mounains of whipped shea butter. Vistors can also enter the Fenty Beauty Lab where they can obtain Fenty Beauty, Fenty Skin and Fenty Fragrance accessory drops.
Avatars include a Fenty Skin beanie, Fenty Beauty Gloss Bomb backpack, Fenty Fragrance boom box, Fenty Beauty and Fenty Skin puffa jacket, Fenty Beauty Diamond Bomb jacket. The avatars are very much highlighted by a virtual version of Rihanna‘s hand-drawn “Rhenna” avatar, which users can pick up for free.
Visitors can also create their own custom Fenty Beauty Gloss Bomb. Every week for four weeks, the community will pick the top 100 Gloss Bomb creations. The 400 finalists will be shared with Rihanna, who will choose one winner to help inspire the next Gloss Bomb, carried exclusively at Sephora.
Fenty Beauty made its debut on Roblox in June 2023. At the time, press described the new venture as “a glimpse into our world and a new realm of amusement with our makeup, skincare and fragrance.”
Check out some intructions on how to obtain the “Rhenna” avatar below.
